Ravande group of marginal farmers along the river Godavari and its canals in west India came together to establish a modern co-operative for self-marketing their agro produce across India and to overseas markets. The group has 100 associated farmers and the counting goes on to increase the beneficiary farmers to achieve the overall socio-economic change in the society. Lack of post-harvest infrastructure and application of advance technologies in increasing the productivity per unit area is the key focus area of the group. This obviously is keeping the values and ethics of the usual business conduct in sustainable way.
Ravande groups are built on principles rooted in collaboration, democracy, economic participation and social responsibility. They are owned and governed by members who use their products, supplies or services, and they exist to provide value for their members. In a collective system, people come together to increase buying power, access goods and services, and create economic opportunity.
"We have three big rocks we try to stay focused on. It starts with the customer. Understand their needs and everything will work out. Second, we focus on recruiting and retaining the highest level of talent. Last is our quest for continuous improvement by embracing innovation."
"Great ideas can come from anywhere. Seek creative people to bring the outside in. And, if you see an opportunity, don't be afraid to go outside of your area. Acting boldly gives us more opportunities as individuals—and helps us be more successful as a company."
"At our core, we are owned by farmer producers who are no-nonsense, get-it-done people. As a result, our culture has a strong 'can-do' attitude. Our competitors and the environment in which we're doing business require that we have a sharper focus on execution and set a high bar for marketplace achievement."
"Many of the challenges in farming are not new. However, what is different now is farmers are making decisions based on data versus intuition. They’re relying on technology to help them make decisions – and that technology helps farmers produce more food, with fewer resources and less environmental impact."
"If you eat, you’re a part of agriculture. There isn’t a farmer to my knowledge that wakes up without that in mind. With Ravande farmerssustain programme, we’re simplifying the complex challenge of feeding the world by using our products, practices and technology to help farmers do more with less."
"We have great opportunities for women in agribusiness, and women don’t always think to look at this industry. Our advice to young women is to stay an active participant in your career. Work hard, continue learning and take some risks."
“Because health happens outside the doctor’s office”